Introduction: Building a Forecast That Stands Up to Changing Demands

Introduction

Forecasting in pharma is never one-size-fits-all. Whether you’re supporting early pipeline planning or navigating mature, competitive markets, success hinges on applying the right methodology - and doing it well.

This eBook explores best practices for creating a pharmaceutical forecast that’s both credible and decision-ready. You’ll start with a foundational guide covering core forecasting principles, from trending markets to handling uncertainty. Then, take a closer look at the three most widely used forecasting methodologies:

Sales-Based Forecasting – Ideal for short-term planning in established markets.

Epidemiology-Based Forecasting – Essential for early-stage or rare disease modeling.

Patient Flow Forecasting – Best suited for complex treatment landscapes and chronic conditions.

Whether you specialize in one approach or are simply looking to strengthen your technical fluency, this pack is designed to support forecasters across functions, therapy areas, and stages of the product lifecycle.

Section 1
Best Practice Considerations for Creating a Pharmaceutical Forecast

Section 2
Sales Forecasting in the Pharmaceutical World

Section 3
The Strategic Power of Epidemiology Data

Section 4
Understanding Patient Flow Forecasting

Section 5
Forecasting in Oncology: Navigating Complexity with Precision